If you're thinking about hiring a web design agency, it’s completely normal to wonder what the process will actually look like. What happens after the initial enquiry? How much input will you need to provide? How long does it take, and how involved will you be?
At our agency, we believe a clear and collaborative process is key to building a website that’s not just visually strong, but also strategic, user-focused and genuinely aligned with your business. Whether you’re starting from scratch or looking to redesign an existing site, we want you to feel confident, supported and informed at every stage. We specialise in custom website design that’s built with your goals in mind and optimised for both performance and long-term growth.
Here’s what working with our web design agency typically looks like.
Discovery and understanding your business
Every custom website project begins with a conversation. Before we talk about layout or platforms, we take the time to understand your business. We’ll ask questions about what you do, who your customers are and what goals you have for your website. Sometimes this leads to a clear answer, like increasing enquiries or improving credibility. Other times, it reveals a need for better content structure, refined messaging or more scalable features.
We also look at your current website and brand assets, and ask about your existing content and functionality. We don’t just look at where your business is now. We also ask about where it’s heading. If you plan to introduce new services, sell products online or grow your team, we take those plans into account early on. That might mean selecting a platform that can grow with you, structuring the site in a way that allows new sections to be added easily or preparing for features you may need in the future.
This stage helps us define the scope of your new site and make informed recommendations on structure, technology and future readiness. Our aim is to ensure your website supports both your current needs and long-term business growth.
Planning and structure
Once we’ve gathered everything we need from discovery, we begin planning how your site will take shape. We define a sitemap that outlines the pages your site will need and how users will navigate through them. Depending on the project, we may also develop wireframes, which are simple visual layouts that show the flow of content before we get into the design itself.
This step is key for building strong website user experience. A well-structured site helps visitors find what they need quickly and supports your goals, whether that’s enquiries, bookings or sales. It also gives you early input before any visual decisions are made, ensuring the project stays aligned and efficient.
Design and collaboration
With the plan in place, we move into the design phase. This is where your brand and content come to life. We create responsive web design that adapts to all screen sizes and devices, using your tone of voice, goals and content to create an engaging and intuitive experience for your audience.
Throughout this stage, we welcome collaboration. You’ll have the chance to review drafts, give feedback and ask questions. Our focus is on clarity and conversion, not just looks. Every layout, call to action and page design is created with a purpose and tested for both user experience and brand consistency.
Development and testing
Once the design is approved, we begin professional website development. We build most sites using Webflow or WordPress, depending on what suits your business and goals best. The initial build takes place in a secure staging environment, which means your site is developed privately before it goes live to the public.
During this stage, we bring all elements together. We combine visuals, content, structure and functionality. We test performance across multiple devices and browsers to ensure the site is responsive and accessible. We also check that forms, navigation and interactive elements work smoothly. Once everything has been signed off, we connect your domain, run final tests and prepare for launch.
Launch and aftercare
When everything is ready, we take care of the full website launch process. This includes handling the technical setup, connecting your domain and monitoring the site to ensure everything goes live smoothly and securely.
After launch, we also provide training so you or your team know how to use and update your website with confidence. Whether that means adding new content, editing existing pages or managing enquiries, we make sure you’re comfortable with the tools and systems in place.
We also offer optional website maintenance services, which cover updates, content changes and long-term technical support. Whether you want to make changes in the future or simply ensure your site remains secure and up to date, we’re here to support you.
Final thoughts: a process built on clarity and care
Starting a website project can feel overwhelming, especially if you’ve never worked with an agency before. That’s why we’ve created a process that’s open, structured and focused on making things easier for you. We don’t just want to deliver a good-looking site. We want to build something that truly works for your business.
Our goal is to be more than a service provider. We aim to act as a partner, someone you can rely on for guidance, ideas and long-term support. From the first conversation to after your site goes live, we’re here to listen, collaborate and help your business grow.
If you're looking for a web design agency that brings thoughtful process, technical skill and genuine care, we’d love to talk.
